Porsche Cup Brasil In full expansion

Porsche Cup Brasil grows with each passing year. Event that receives the most produced race cars on the planet. In full expansion within the tracks, the category received in 2022 the brand new Porsche 911 GT3 Cup of the generation 992 and began its competition in one of the most intense forms in history, without repeating any winners in the first four races of each category, adding 8 different winners in 8 starts in the season.

But it's not just within the tracks that the Porsche Cup accelerates hard. Behind the scenes the category has also grown exponentially. Always tuned into the world of motorsport and seeking to innovate when it comes to bringing sponsorships and brand activations into the category, Porsche Cup has a record number of partners for the 2022 season. In all, there are 16 sponsors who are exhibiting their brands throughout the calendar of the main GT category of the South American continent.

"The record number of sponsors who are with us this year shows how the category has developed on and off the track, all the work behind the scenes of the Porsche Cup done in recent years has put us in this situation of having reached a record number of partners for 2022."

C6 Bank, together with Mastercard signed the agreement to acquire the naming rights of the category, which was renamed Porsche Cup C6 Bank Mastercard. In addition, the brands also acquired the right to exhibit on all grid cars and on track boards scattered throughout the racetracks.

Other brands have also come to exhibit in the category with prominence: Michelin, Spaten, OAKBERRY, TAG Heuer, Hugo Boss and Mobil also maintains links with the category.

Michelin remains the official supplier of tires for the category and has its brand exposed in all cars on the grid. OAKBERRY, in addition to activating its tuctuc with açaí for guests and drivers also has its space both on the track and in cars, in addition to its CEO being present on the grid.

TAG Heuer and Hugo Boss take their brands in cars and are partners off the track of both Porsche Cup and Porsche Brazil, with activations in their product lines as well.

Spaten joined the 2022 group of companies that are linked to the category. In addition to Mobil, Porsche's global partner that also extended its partnership to Porsche Cup Brazil.

Other brands that have also joined in recent years the category were, Newon, Fremax, Swift, Hytera, Atlhetica Nutrition, Braclean and Totvs.

The last partnership that Porsche Cup C6 Bank Mastercard closed for the season was with Ipiranga, which becomes the official supplier of fuel for the most produced racing cars on the planet. 

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