Porsche Cup C6 Bank Mastercard and Ipiranga renew agreement and Ipimax Gasoline is the official fuel of the 2023 season
Sponsorship includes properties in all cars on the grid, track plates and activations on social media from Saturday (15), at the Autodromo do Velocitta, in São Paulo
For the second consecutive year, Ipiranga will be an official partner of the Porsche Cup C6 Bank Mastercard. From this weekend (15 and 16), at the Autodromo do Velocitta, in Mogi Guaçu (SP), the most produced competition cars in the world will race in Brazil fuelled by Ipimax Gasolina.
The official fuel of the Porsche Cup has Ipiranga quality and technology developed to ensure performance and improve engine performance, contributing to maximum vehicle performance.
In addition to fueling all the cars of the three categories in dispute at the event – Carrera Cup, Sprint Challenge and Trophy – the Ipimax name will be present on all cars, supply towers and track plates during the 2023 season. In addition to activations in social media, promotional actions are also planned for Ipiranga audiences, such as cabin for relationship throughout the stages, fast lap in Porsche Experience, among others.
"We were very pleased with the return of Ipiranga in 2023 and especially pleased with the recognition of the Porsche Cup platform as the ideal stage for the company's IPIMAX brand diffusion effort. We are proud to attract leading brands in their segments and believe in long-term partnerships," said Dener Pires, promoter of the Porsche Cup C6 Bank Mastercard.
For Bárbara Miranda, Vice President of Marketing and Business Development, the renewal of sponsorship endorses the quality of Ipiranga fuel and the strength of the brand in the market: "As part of the evolution of the Ipiranga brand and its purpose, we have just launched the new Ipimax line, which covers our portfolio of additive products. Porsche cars will be able to count on all the technology and quality to achieve their maximum performance and the best performance on the track. The Ipimax line is the same that the consumer can find in more than 5 thousand Ipiranga stations throughout the country, contemplating additive products for gasoline, ethanol, and diesel. As always, a complete solution.", comments the executive.
About Ipiranga
Ipiranga is present in the mobility journey of millions of Brazilians. More than 85 years in operations of excellence and quality of fuels and customer service, valuing the relationship with customers and the commitment to innovation and the future of urban mobility. Ipiranga has a robust portfolio of additive products, Ipimax and Ipimax Pro, which bring state-of-the-art technology, ensuring more performance to any type of vehicle. The Ipimax Pro Gasoline, aimed at high-power vehicles, with high compression ratio engines and direct injection, in addition to increasing performance, improves performance. There are 6,500 stations and more than 4,000 large customers who apply Ipiranga's pioneering portfolio of products and services to activities in industry, transportation, logistics and cargo. Recognized by several rankings, Ipiranga has the largest franchise brands owned by the segments of convenience and oil change and small repairs, AmPm and Jet Oil, as well as one of the largest loyalty programs in Brazil, Km de Vantagens, with more than 36 million participants. Ipiranga is a company committed to the agendas of diversity and social inclusion, in addition to promoting professional qualification, opportunities for entry of young people in the market of work, volunteering, carbon neutral initiatives and Saúde na Estrada, one of the largest national projects for the care and well-being of the truck driver. The company is a signatory to the Global Compact and operates in line with the UN Sustainable Development Goals.